// BRAND DEVELOPMENT + CUSTOM WEB DESIGN + BRAND COLLATERAL

The Problem:

Carly Jo is a vibrant and friendly M.U.A specializing in Weddings and Glamorous Makeup Application. She’d spent 8 years in this industry, refining her craft, providing services of the highest quality and growing her client base through referrals - but she didn’t have a solidified brand identity or functional website to pair well with all her hard work. She needed a visual direction that portrayed her professionalism as well as her playful spirit and a website that made booking with her exciting, fun and easy.

Our Solution:

Using collaborative strategy, we created Carly Jo a bespoke Brand Identity that emulated her unique M.U.A personality and cultivated trust + engagement from her audience. Once her Identity was settled, we paired it with her focus points for User Experience and designed a cohesive, on-brand and functional website. We also set her up with a few new collateral assets that followed her fresh look.

/ See how it turned out…