Arcadia Hills
Family Founded, Arcadia Hills is the next best rural getaway in Central Ohio. Born of a passion for creating spaces where elevated comfort and immersive nature experiences come together in perfect harmony.
My Role
Co-Creative Direction
Brand Identity Design
Web Design & Development
Phase One
/ Finding our Footing
The Vision
Arcadia Hills came to me in the early stages of development with a clear heart behind the project and a big vision for what it could become. They weren’t looking for a rustic cabin aesthetic or a trendy short-term rental brand. They wanted something modern and organic. Elevated, yet grounded. Luxurious, but welcoming.
Our Early Goals Were:
Communicate attainable luxury without exclusivity
Appeal to families, couples, and friend groups within a Midwest radius
Reflect their core values: transformation, harmony with nature, and personalized service
Build a brand that felt immersive, not transactional
Phase Two
/ Crafting the Brand Foundation
Piecing it Together
We began with deep brand strategy - clarifying their positioning, refining their mission and UVP, and articulating the emotional experience they wanted guests to have. Together, we defined Arcadia Hills as: A serene, transformative getaway where raw natural beauty and refined comfort coexist seamlessly.
Every visual & verbal decision stemmed from three core pillars:
01. A Transformative Atmosphere:
The brand needed to feel like a deep breath - spacious, calming, and intentional.
02. Harmonizing Nature & Refined Comfort:
We balanced organic textures and grounded tones with elevated typography and structured layouts.
03. Personalized Service Rooted in Pride:
As a family-operated business, warmth and care had to be felt in every touchpoint.
Final Project Phase
Final Phase
The website needed to do more than inform, it needed to immerse. So, I structured the site to: Guide visitors through an emotional journey while presenting booking details, Emphasize experience as well as amenities, and Highlight the harmony between nature and architecture.
The final result is a digital experience that mirrors an on-site stay: calm, intuitive, elevated, and welcoming.
Photography Credit
Featured Brand Photos by:
Folchi Creative
@folchicreative
Featured Brand Mockups by:
jm.Studio