Sweet Blossom Floral
Founded by Alexandria Ottney and established in the height of the pandemic, Sweet Blossom Floral focuses on bringing a little more joy into the world through their thoughtful & innovative take to the florist industry.
My Role
Co-Creative Direction
Web Design & Development
Planting the Seeds
/ Design Strategy
The Vision
Alex needed a website that felt like an extension of her artistry. Not just a place to sell & showcase work, but a digital space that felt immersive, elevated, and emotionally resonant for her audience.
Design & Structure Focus
Soft, refined visuals that supported bold floral imagery
Spacious and calm, yet whimsical layouts
An expressive, confident, and poetic tone
Designs that allowed the florals to lead the story
Framing the Florals
/ Development Stage
Piecing it Together
We set out to design an experience that felt more like stepping into a gallery than scrolling through a standard florist site. And to make selling her arrangements more seamless, we cleaned up her product pages’ UI, while still maintaining the aesthetics of the rest of the site.
We opted for refined, high-contrast serif typefaces and built a soft, subdued color story rooted in neutral-to-cool tones. All designed to act as a quiet backdrop, allowing Sweet Blossom’s vibrant and expressive floral work to shine.
In Full Bloom
Together, we created a website that better captures the heart of SBF and allows visitors to:
/ Quickly understand what the business offers.
/ Feel inspired by the brand’s visual direction & ethos.
/ Easily take action. Whether that’s booking SBF for an event, purchasing pre-made arrangements, or exploring their portfolio.
Photography Credit
Featured Brand Photos by:
@emily.shoots
@graphsbygretch
Featured Brand Mockups by:
jm.Studio